Hat Trick Media Limited, Grantham

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Over the past four months I have worked on-site with Simon and Steph (even though we're practically opposite each other at Alma Park) to radically update their brands and websites. On the first day we agreed a part name change and by the end of the day the basis of the new logos were in place. The rest of the time was concentrated on applying the branding to every known piece of literature, signage, livery, clothing, exhibition material and online. The website is built and Simon is re-writing content ready for Jan 2011 launch.

The rebrand isn't so radical it would alienate its current base of care home owners but contemporary and fresh enough for the business to appeal to a wider audience.

I'm most pleased with how the two brands compliment, rather than contradict one another. This isn't always easy to achieve - especially when you're guided by existing vehicle colours but, over time we made everything click into place. I try my best to make a brand easy to manage after I have left and believe we should all be really proud of what has been achieved. The colours, backgrounds, imagery, characters on the vans and slogan have all come from the WMS team with my background guidance so it's a collective effort. The best kind in my book.

I'll be sad not to be working with them on a weekly basis as I'd grown fond of them with Steph's father walking in shouting abuse (my favourite comment of his was "Look what you see when you haven't got a gun"), Steve's often sideways apprehension over some of the more radical ideas, Steph's barking madness laced with common sense and straight shooting and Simon's sheer enthusiasm throughout made the whole thing a great experience.

Scott Marson
Creative Spoon at Hat Trick

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