http://www.hattrickmedia.co.uk/en-gbThu, 5 Apr 2012 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/42/high+praise%21/The best thing about what we do is when a client really 'gets' the project. Often we'll be approached to build a web site because 'everyone else has one'. Clearly that's not really an encouraging start to a relationship. Fenland Solar are on the other extreme. They know exactly what they want, where they need to be and how they're going to get there. The project has been a dream and judging by the email we received this week, they've enjoyed it too...Get comfy, I’ll probably ramble a bit but you just might find what I’ve got to say useful if you don’t know anything about Hat Trick and you’re looking into having a website, brand identity or perhaps a data base written for your business.My Name is Kenny Davidson and I run a solar installation company called Fenland Solar.  I started the business late last year and knew that there were certain things that we would need as we progressed, like a brand/identity, a website, signage, brochures and a database.I started looking at companies and eventually selected Hat Trick based on the following criteria:Hat Trick's portfolio, the various size of clients and the quality of the work.Their in-house capability, I didn’t want a one man band who could “sub out the bit they couldn’t do” been there-long story.Their approach to their work and their passion (which was very evident).Cost.My business is more than just a job to me, it’s a lifestyle and I love it, we’ve worked incredibly hard to get to where we’re at and there’s no way I was going to let an average company near Fenland.  My initial confidence in Hat Trick has been gladly confirmed with the production of our first leaflet and the role out of the first part of our website and some branding.  Eddie has been an absolute pleasure to work with and has been out on site a few times with us (he actually feels like a part of our business), Charlotte and John are not be forgotten either both adding real value to the Hat Trick proposition.They’ve really caught what’s been in my minds eye, which is just as well as I can’t draw for toffee! and so far we’re completely thrilled by the quality of what’s been turned out by them.  The projects that Hat Trick will be completing for us are as follows:On-going development of marketing stationery.Email account managementWebsite developmentVehicle and depot signageExhibition display designBespoke business management software solutionPresentation software.One thing that might also surprise you is the cost, they might look expensive but they’re prices were virtually identical to 2 other quotes that we had from people who claimed to offer “big ticket work for a budget price”.In short my experiences to date regarding web & design had been very poor until we engaged Hat Trick. We’re very happy with the quality of the work produced and the prices and I’m also delighted to be working with people that I can trust. Thu, 5 Apr 2012 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/41/%23posh2paris/If you follow my twitter feed, you will already know that I am cycling from Derby to Paris this April.After the final Peterborough United game of the season on the 28th of April away at Pride Park, Derby - I shall begin my cycle journey to Paris. I shall be cycling for 5 days, the first of which (Derby to Peterborough) will be on my own. Upon reaching Peterborough I will be joined by 9 other riders to continue the journey from Posh to Paris.I am doing this as part of a fundraising event organised by The FreeKicks Foundation (although the extra first day is all my own crazy idea).  Day 1: Derby to Peterborough (62 miles).Day 2: Peterborough to London (88 miles).Day 3: London to Brighton (74 miles).Day 4: Brighton (Ferry to Dieppe) to Beauvais (48 miles)Day 5: Beauvais to Paris (80 miles)In total I will be cycling just over 352 miles (maybe more if I get lost!). If you would like to sponsor me for this journey, please visit my justgiving page of http://www.justgiving.com/johntoparis/ The FreeKicks Foundation and myself really appreciate every donation!Tue, 27 Mar 2012 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/40/email+newsletter+sale/Throughout March we're providing email newsletter template creation at a reduced £450.You get:     A brilliantly designed email newsletter template tested across all the major email clients so it always looks great and keeps every bit of marketing literature consistent.Password protected web access to your email campaign editor, reports and subscriber management.Support and guidance whenever you need it.View more details about our email newsletter tools here - http://emailnewslettercampaigns.co.uk/Offer expires 1st April 2012. Campaign send fees are still applicable. Send fees £5 per campaign plus 1p per recipient.Mon, 27 Feb 2012 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/39/the+future/This morning I saw the future. Well, a future according to Microsoft and I'm five parts excited and 8 parts freaked out! My one big concern is if the fridge crashes :-)Further to this there's also a video added back in February of this year from a glass manufacturer called Corning who are doing some of the elements already.If you have 15 minutes to spare I'd really recommend watching the videos and please let us know your thoughts via our comments section below.Fri, 28 Oct 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/38/barcodes/If you sell online you may need to be aware of a small but important change that Google have made recently.Whilst there are companies better placed to assist you with your Google rankings, we recently saw Google’s announcement that EAN numbers were now a mandatory requirement for a product to be listed in Google Shopping.Wikipedia goes into lots of detail about EAN numbers, but simply its the standard number that appears below a barcode. It used to stand for European Article Number, but has been renamed to International Article Number and is also sometimes known as a Universal Product Code or UPC.Originally Google had these EAN numbers as an optional piece of information within a shop listing, but they recently added this into their help pages:“Note: As of 3 May 2011, unique product identifiers are required for all products submitted to the United States, United Kingdom, France and Germany, except for custom-made goods. We encourage you to provide unique product identifiers whenever possible.” Visit the Google Merchant Center Help for further reading.Usually of course what begins with Google follows through to other services. We've also found that one of our clients who runs an Ebay store has seen his listings fall from Google (and within Ebay) to be replaced by sellers who include their EAN number. To help you get started you can look up EAN numbers on the UPC Database (a really useful site). Alternatively, of course we can help and whilst we're at it, it may also be timely to revisit your site for other Google updates! Call Eddie on 01476 576 839 or email thrive@hattrickmedia.co.uk.Tue, 11 Oct 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/37/we%27ve+mooooved%21/Having outgrown our little room at Alma Park, the timely and fantastic opportunity has arose for us to move into our own space in Grantham town centre. You'll now find us at:2 Avenue Road,Grantham,Lincolnshire,NG31 6TA. All of our other contact details, such as email and telephone number remain the same.Many thanks for your continued support of Hat Trick Media and we hope to see you very soon.PS – we even have parking!Thu, 8 Sep 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/36/i+want+to+be+top%21/As a non-techy person of the Hat Trick Media team I tend to get confused by the different messages out there about Search Engine Optimisation and best practice when trying to climb higher in the Google rankings.In one corner I have the companies claiming that they can get me to the top of Google in a week!In another I have someone’s friend who built their website telling me THE most important thing I can do is to get those Meta Tag Keywords in. And then I have Eddie telling me that it isn’t as easy as all that and that there are lots of different factors that go in to Search Engine Optimisation and can often take months before results are seen.Then I stumbled across a tweet - actually John retweeted is so hardly stumbled across - from .net talking about the Top 10 SEO myths and found it a brilliant read - http://www.netmagazine.com/features/top-10-seo-mythsNow I'm not expecting this to put to bed all the "my website has been live a week now and I still can’t see myself on Google" and "How do i get to the top of Google?" comments but I do feel a little more knowledgeable now and all those things Eddie was saying now make a little more sense!Thinking about SEO?When building our websites we take into account several factors that will naturally help with your SEO but we are by no means SEO experts. We simply don’t have the capacity to keep up to date with how quickly things change, but all of our sites are built with SEO in mind so that they automatically generate certain SEO criteria and we often work with SEO providers when needed.If you have any questions at all or would like to discuss SEO further, feel free to give us a call on 01476 576 839 and we will be happy to discuss this with you.Thu, 25 Aug 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/35/august+email+newsletter/We'll be sending out another edition of our popular email newsletter this week.Some things to look out for:Caption CompetitionYouTube video of the monthOur favourite tweets over the last monthIntroducing GeoffIf you're not currently subscribed to our newsletters, shame on you, but we'll forgive you if you redeem yourself by signing up here...Tue, 2 Aug 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/34/check+your+spelling%21/A recent news article featured on the BBC site stated that poor spelling could be potentially costing the UK millions of pounds in lost revenue for internet businesses.They say that misspellings and bad grammar are putting consumers off and cutting online sales in half.The credibility of the website is brought into question by the literacy problems with many consumers having concerns that the mistakes are down to fraudulent websites or phishing scams.With these thoughts in mind, could it be worth having a glance over your website and checking for any pesky spelling mistakes that may have slipped through the net?Click here to read the full article.Mon, 18 Jul 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/31/june+caption+competition/Congratulations to Jonathan Cobb of Printing.com in Newark for his caption:Time has taken it's toll on roller girl from boogie nights...Christine Bush from Harrison Estate Agents in Lincoln came a close second with:Anything you want from the shops dear?Jonathan wins 5 free images from our library.Look out for next month's competition in our monthly email newsletter. If you're not a subscriber already, please subscribe here.Thu, 16 Jun 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/32/qr+codes/So what is this pixelated black and white image you see in front of you? No its not one of Charlotte's MCJ drawings gone wrong, it’s a QR Code.QR stands for ‘Quick Response’. You may have started to notice these across various magazines and websites. They allow you to quickly scan them from your smart phone and either launch a website, show product information/videos and even send a SMS message. To get started, flap open you smart phone and download an app that can read QR codes (search for “Barcodes” and this will bring up many free apps). On my iPhone I use the free app ‘QRReader’. Once downloaded just scan the QR code and let the App do the rest – Aint technology brilliant!Here, have a go at a few I’ve prepared for you…The use of QR Codes is limitless, you could place them on magazine adverts so that customers can be directed straight to the exact page you want them to visit on your site. For example, after purchasing a product you could use a code to show Installation instructions, sources for replacement parts and service and how to re-order. They could be used for directions to your business, using geo-location data (your phone already knows where you are). I'd love to hear your thoughts on them - please let us know via the comments section below.Fri, 27 May 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/30/machan+consulting/Ian Machan is an experienced and respected advisor providing solutions in the food and healthcare sectors. He’s also been engaging our design services for nearly 10 years!We launched the latest incarnation of his site (www.machan.co.uk) last week and the tone of voice and styling plays on his experience, encompasses the nature of some of his solutions and with a little bit of fun thrown in there too.Much of Ian’s strategy and the continuous improvement he provides his clients is visual. Answers need to be identified quickly and often a well-loved chart can pinpoint the salient points effectively. This subsequently formed the thinking behind his latest site.We stripped away the need for accessing different pages by keeping the information on a single page and a simple but effective navigation helps the user access that info quickly. The infographic style suits the concept perfectly and ties everything together.We pull his blog into the site from Blogger, his tweets in from Twitter, incorporate the presence he has on LinkedIn and allow visitors to opt-in to his newsletters via a simple form that feeds directly into his email newsletter software. And as Ian says…"The work by Hat Trick really provides an exciting and very relevant way of presenting our business. I'd recommend them to anyone for a bespoke graphic design and web development service."Thu, 26 May 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/29/sponsoring+the+weather%21/According to the Met office Central England's Temperature for April was the highest in 353 years of records and there were only 5 drier April's and 3 sunnier April's recorded in the last 100 years.We think that we may have had little something to do with that as Hat Trick Media sponsored the weather section on Lincs FM throughout April and if the weather didn't put a smile on your face then the Hat Trick Media jingles must have done.So from everyone here at Hat Trick... you are welcome!!!Fri, 13 May 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/28/email+marketing/The Benefits...There are an estimated 2.9billion mailboxes worldwide, 25% of which are business accounts*. E-mail is without a doubt the most popular application on the internet. It is the preferred means of business communication, even ahead of phone calls and postal mail.Still, many businesses aren’t aware how powerful a marketing tool e-mail marketing is. It’s available to businesses of all sizes and types and you can achieve outstanding results without investing a huge amount of time or money.Why should e-mail marketing be a focus for you?Quite simply, it’ll save you time and money in comparison to postal mail as there are no printing costs, no postage costs and no mail house charges! Not to mention that it take time for the mail to be sent out and delivered but it’s also difficult to measure.Post can cost between £1 and £3 to send each item and when you consider the cost of printing the mail itself, the folding of the mail, the sealing of the envelope, the writing of the address... we could go on but we think you get our point! With e-mail marketing, your campaign can be sent out in minutes and you get instant results! Unlike postal mail, you can expect to see results within hours. You can track how many people opened it, read it, clicked links, forwarded to a friend – all the information you need to know to measure how successful it was and what your customers’ needs are!Not only is it cost effective and measurable but you can build relationships too!Generally, e-mail campaigns come in the form of newsletters to discuss the latest of industry news, to promote special offers, to share exciting news and increase brand recognition. Overall, it’s a fantastic way to keep in touch with your clients and generally anyone who may be interested in what you have to say. So there you have it, some great reasons on why e-mail marketing is something you should consider, but why use Hat Trick Media? We are designers that put communication first. We understand the varying differences between e-mail clients and have the skills to make your email newsletter look the amazing, whichever way it is viewed. We can even advise on subscription list segmentation so that the messages are relevant and invite higher open and click through rates. Simply put, we’re the bee’s knees!To find out more on how we can assist you in this area, contact us on 01476 576 839, email thrive@hattrickmedia.co.uk or visit http://www.emailnewslettercampaigns.co.uk/* http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/Thu, 3 Mar 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/18/wanted%3a+sales+rockstar/Hat Trick Media require a Business Development Manager for the generation and development of both inbound and outbound new business opportunities. The successful candidate will be a consummate and credible sales professional selling a graphic design and web development service to Marketing managers and Managing Directors of SME’s. The role is focused purely on new business and is suited to people who are ‘sales hungry’ and who can exploit their exceptional sales skills with effective and successful results.External relationshipsSME clients to director level on both marketing and technical teamsInternal relationshipsSenior Management, Marketing, Finance and AdministrationSalaryNegotiable plus uncapped commissionHours9am – 5.30pmLocationHome / GranthamMain duties of the postYou will develop new business relationships, generate and negotiate new income for Hat Trick Media to an agreed annual target of £100k invoiced revenue, to increase year on yearPresenting Hat Trick Media to potential clients through direct communication in face to face meetings, telephone calls and emailsYou will be expected to spend 50% of your time out of the office in meetings. Travel is a major factor and is predicted to be predominantly UK with some overnight stops. European travel could be expected from time to timeResponsible for your own lead generation and appointment settingActively and successfully manage the sales process: lead generation; credentials pitch; asking questions; solution pitch; negotiation; close; handover to the production managerPossess drive, motivation and acute attention to detail in ensuring all sales opportunities to Hat Trick Media are captured and exploredYou will have individual responsibility for new business, and are expected to self-manage; however, you will be part of a growing team of people with the same job title. Support is available by the managing and sales directors for complex large pitches and strategiesAs a representative of Hat Trick Media at industry events and tradeshows, your professional manner and polished appearance will aid your intention of gaining new business leads and contactsManaging and maintaining a pipeline and ensuring all sales administration is currentCreate and be accountable for all client proposals, contracts and any further documentation, following Hat Trick Media procedureA thorough understanding of clients marketing objectives including their ROI objectivesResponding to tenders and requests for information in a timely mannerYou will effectively interact with other departments including the creative and development team when handing over projects ensuring you fully and correctly brief in all aspects of the saleKeeping abreast of issues affecting marketing industry and collecting competitor intelligenceEnsuring Hat Trick Media remains proactive and responsive to prospective clientsRepresent Hat Trick Media at industry events and trades shows by clearly demonstrating knowledge and expertiseConfidence in presenting / speaking at industry events / workshops (to audience of 100+)Person SpecificationA Hat Trick Media person is…Part of what makes Hat Trick Media as successful as it is are the highly motivated people who work here and their enthusiasm for their craft. We recruit individuals whose honesty, integrity, initiative and creative approach to problem solving shines through.An inspiration to your colleagues, you are a tenacious, driven and highly motivated sales professional with a proven record of success in the B2B selling environment with experience of selling to SME’s at director level,with a strong empathy for people. Hungry for success and with a committed motivation to getting things done, you always place the client at the center of everything you do.Skills, Knowledge and Experience requiredProven success in your sales ability and demonstrable full knowledge of the sales processConfident negotiator and ability to ‘close the deal’Strong client management skills and ability to keep promisesCapable of hands on problem-solving, with ability to generate ideas and solutionsA positive and determined approach to researching and analyzing new business opportunitiesAbility to use own initiative and pay close attention to detailAbility to cope with competing demands and to prioritize tasksStrong communication skills in all forms including written, oral, email, telephone, and presentationExcellent organisational and time management skillsA positive attitude to dealing with peopleCapable of working independently, and having responsibility as an individualUK driving license (own car is preferable)Functional Competencies requiredConfidence to present a tailored presentation to potential client team by effectively using a range of presentation skills i.e. body language, voice tone etc.Ability to deliver a tailored sales process to achieve targets / KPI’s by generating leads, asking probing questions, using most appropriate features & benefits based on clients’ needs and matching with a tailored solutionAbility to identify new business opportunities using HTM & Chandlers (and sister company) data / relevant research tools / sector specific targeting and cold callingAbility to manage and maintain accurate and accessible tailored documentation i.e. Presentations / proposals to meet clients’ needsAbility to co-ordinate the pitch process by effectively providing the relevant teams with a summary of clients technical and marketing needs in order to obtain relevant assessment strategy recommendationsCompany InformationHat Trick Media is a fast-growing and innovative Grantham (and London in 2011) based graphic design and web development agency focused on providing the very best service to our clients. They include Newark Showground, The British Wheel of Yoga, South Kesteven District Council and Dragon’s Den inventor Andy Harsley. We have received favourable reviews from the likes of Duncan Bannatyne and Stephen Fry and, now we’re settled at Hat Trick Media, aim to grow rapidly in 2011 with the pedigree and financial clout of Chandlers Oil & Gas.Hat Trick Media offers a professional, friendly and supportive environment within an open plan office free of discriminatory practices. Ambitious and hardworking, you will join a culture aiming at encouraging all employees to reach their full potential. We operate a no smoking policy.How to apply for this positionEmail your CV to thrive@hattrickmedia.co.uk please :)Fri, 11 Feb 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/27/swimarathon/Sunday 6th February 2011 will go down in Sporting History as the day that 6 "finally toned" athletes took on the daunting challenge of out swimming the local beaver and scout groups in a swimming relay!Hat Trick Media's Eddie and John joined Chandlers Oil & Gas team mates, Simon, Paula, Graham & JJ in a bid to help raise money for the Grantham’s Rotary Club in the 2011 Swimarathon.The team did absolutely amazing swimming a total of 168 lengths in only 50 minutes! Not bad when you think that Simon's smoking ratio is normally 168 in 50 minutes and Eddie hasn’t been in a pool that doesn't bubble - I mean Jacuzzi - for years!To donate to the swimarathon appeal, go to the Just Giving Page at http://www.justgiving.com/chandlersoilTue, 8 Feb 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/19/garth+vincent/ UPDATE - www.garthvincent.com has reported that they've recouped their full investment on the project within one month of going live! They had previously been reporting dwindling sales via their old site and now they're obviously delighted. A quick look through their analytics shows that visits to the site are up, pages per visit have nearly doubled and folk spend twice as much time now on the site. We're convinced everyone is playing with the image zoom feature!!!Good news eh? Dom Vincent was referred to us when both he and his father, Garth Vincent, had decided it was time to upgrade their website. Although the old website had done them proud, they recognised times had changed with more opportunities than ever to take advantage of the web. THE BRAND The name Garth Vincent had evolved into a premium brand within the industry and were obviously keen to make sure the website reflected this. The interesting thing for me was that they didn’t have a raft of competitors to raid for inspiration as some clients of ours had done in the past. Instead they showed us what was out there but really wanted suggestions from us. THE PROCESSInitially I showed them websites such as Nike+ that had a radically more contemporary feel to anything in their industry which was met with real enthusiasm. Once the specification and price was agreed I started work designing on-site at their old manor house and was made to feel really welcome (the manor house is also a gorgeous bed and breakfast). I worked in the grand entrance and kitchen over the three days I was there alongside their dogs Mungo, Winston and Merlin and everything was resolved quickly.OLD DESIGNNEW DESIGNEMAIL NEWSLETTERAfter the design was signed off I passed it over to John, our web developer to start the build and Eddie started building the branded editable email newsletter Our email newsletters are easy peasy to create and send following a predesigned template that we design with you. THE IMAGESThe exciting thing about the build was seeing some of the things John would be sinking his teeth into. This wasn't a standard click on a product with an image preview. Dom and Garth wanted to be able to get a real feel for the guns, swords and armour. Now you can view a thumbnail followed by an enlarged view which you can trace with a further close up and, if that wasn't enough you can then go full screen and zoom further and further. Simple markings can depict all sorts of clues such as markings under a pistol suggesting it was held below deck and worn by the wire it was hung upon swinging in the oceans swell. To me and you it would be wear and tear!THE FUNCTIONALITYAs our bespoke systems are built within Geoff, our in-house content management system, Dom and Garth could have exactly what they wanted with editable multiple categories and visible quantities. You have recommended products, editable carousels and an administration area that Dom has had specifically tailored to his every day requirements. The VIP area will also be launched but we can't say too much about that at the moment. (I'll ask Dom if he'll write something once it's live). THE HAT TRICKGraphic Design, Web Development and Charlotte's seamless Project Management The work also included illustration, business cards, order pads and a half page advert. Hopefully this demonstrates the versatility of our portfolio and how it can save you bucket loads of time and hassle when you can get everything from one agency. Nothing was outsourced and all the design aspects achieved on-site with Dom, Garth, Leo and the dogs! The website will be going live before Christmas. We’re all really proud of it aesthetically and functionally – it should be a real flagship website both in our portfolio and in its industry!More previewsSun, 6 Feb 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/26/special+delivery+jones/So what happens if the Post Office lose your parcel? You tweet about it!It was my birthday last month and in the run up to it the postman left me a ‘Something for you’ card through my door as the package was larger than my letterbox – great! A present! Hopefully something really big and expensive like a new bike! I went to Grantham Post Office to pick it up and was told they couldn’t find it and I would be contacted the following day. Well that contact never came and nor did 4 more promises of phone calls that were made to me over the next 3 days.In frustration, I tweeted about the situation and this got picked up by the Royal Mail’s twitter feed @RoyalMail within minutes. The Royal Mail twitterer got some details from me and then was able to give me a resolution to the situation in a quarter of the time than my local delivery office had taken so far. If it wasn’t for the tweet I would still be waiting for the Grantham Delivery Office to call me back.Did the tweet find my parcel? No – they’ve lost it, but it did allow me to contact the Post Office quite openly for anyone else on Twitter to see and comment on. That is the power of twitter – someone somewhere sat in a front of a computer miles away from Grantham was able to find out what had happened to my parcel far quicker than someone sat in that very delivery office. I do applaud the @RoyalMail’s twitter – a lot of company’s only have a twitter feed to self-promote themselves and ignore the more critical/troublesome tweets whereas @RoyalMail is more than happy to help – and use twitter for what it is, a conversation and information tool. It’s quite easy to spot the companies that don’t as they will just post a statement with no follow-up interaction between it’s responses and followers. Sadly, I’ve still no idea who the missing parcel was sent from and so I am still missing that really expensive bike!  Thu, 3 Feb 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/25/introducing+nobby/We recently launched a new website introducing our email newsletter system called, Nobby.Don't let the fact that he's a plastic pigeon fool you though, he's actually a highly trained email newsletter expert.The website found at http://www.emailnewslettercampaigns.co.uk goes into a bit more detail for you (trying hard to end my tradition of mammoth blog posts here), including the benefits of why you should be using an email marketing system.If you'd like an audit of your current email marketing please let us know and we'd be delighted to help.Eddie :-)Fri, 28 Jan 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/24/naconf+2011/Taking a break from our usual blog postings I thought I'd share my thoughts on a web design conference I attended last week. Courtesy of Campaign Monitor, I attended the New Adventures in Web Design conference in Nottingham organised by the brilliant Simon Collison. A full day of inspiration and thinking from some of the best talent in our industry, most of which I've read about but not actually seen speaking. Over 630 people attended, from designers to developers, mostly dressed as lumberjacks as one onlooker remarked. First up was Dan Rubin with his seminar, The New Language of Web DesignDan discussed the terminology used in web design and the confusion it causes when borrowing these expressions and terms from other industries. It makes sense that we should use terms associated with say graphic design, although namely print for the web, but the medium is so different that its not appropriate. The best example I recall is Page. Page doesn't fully justify what we see on screen any more, as it can be viewed on a browser, a tablet, a phone. A page in the print sense has a fixed form. On the web it doesn't. The truth be told though, I'm so use to it I can't think of a better term!I love the origination of sayings and words - as per a prior blog post so this for me was a fascinating topic. The highlight for me was when Dan spoke about where the use of the word 'scroll' originated. Apparently it first came about via the Apple documentation for seeing more information via its 'viewport', along with a brilliant illustration of this.Next up was Mark Boulton.I had been looking forward to seeing Mark having read so much about him. His discussion, a New Canon wasn't about a comedy double act (although I'd have appreciated seeing them at the conference too), but how we need to adapt to a new way of designing for the web. His message was to use an approach which creates 'Connectedness': "respond - connect - bind". Respond to the medium and the user's objectives - connect with the user through the media - bind it all together. Something which stuck with me was the traditional approach to using grids. In print, the grid is determined by the edges of the page (there's that word again). We design inwardly from the edge to create our grid. With the web, we design for so many browsers, screen sizes, resolutions, mobile devices that we never really have an edge. We create it ourselves using what we think is the majority.Mark's approach is create a grid working out from the content. We'll see how this goes.Third up was Sarah Parmenter. Perhaps the most beautiful web designer in the world! I won't lie, but I've not heard of Sarah before and her subject matter wasn't what I was expecting. Billed as Crafting User Experiences I instinctively thought that it would be the user experience in the essence of using an online system and the relationship it creates with the user - ease of use, etc. Unfortunately it was about one's experience of a brand, and she used the example of coke and pepsi, which to be honest is now a little clichéd. Her segment on A/B testing was really powerful and the results speak for themselves. I've used A/B testing in email newsletters to identify what subject headings, introductory content etc gets the most powerful response but never with the web. Weird. BT Buckets is a great tool for doing this with the web though and that gave us some great insight with our radio advertising.Ending with the example she gave for her own studio (which was a great idea) seemed a little inward gazing and ultimately disappointing. One nugget however was how choosing colour is still so difficult, especially when designing for a global audience and how each culture has its own beliefs on colour. After the break- it was Elliot Jay Stocks. He's the guy who is always in .Net magazine and a regular on the speaking circuit. His talk was more a rant on the over use of the new effects and styling trends such as fake wood backgrounds, coffee rings, bevels and shadows. The examples he showed clearly supported his arguments (thank God none of mine were on there) and it was reassuring to hear him admit to being guilty of some of the design sins he was criticising.His dally into typography was a little dull having had this force fed to me at Uni 14 years ago, although I image there were plenty in the conference who found this really useful.Next up, the inspirational Jon Tan looking at emotional responses to design and our often instinctual approach to the design process controlled by a part of the brain called the Lizard brain. Yep, Lizard brain. He even managed to get Bruce Lee into his presentation quoting "Don't think. Feel." from 'Enter the Dragon' Charlotte loves this film - just ask her. Jon argued that an emotional design approach has a lot to offer and that we should embrace it as part of the creative process. Often when we nail a design that we're really proud of, we'll keep on revisiting it. Jon paraphrased a tailor when referring to his suits by saying The best websites are the ones that look good at a glance, but the closer you get, the better they get. So true.After a brilliant 'lunch in a bag' so undersold as it was better than my wife packs me up with (please don't tell her) it was Tim Van Damme giving a fairly disjointed talk on producing good design work, working better with your clients and how to keep improving your skills by refining your approach. I'm not sure its because I struggled to understand his Belgian accent but I felt it was a fairly flat presentation.Up next was Greg Wood discussing Art Direction & Editorial Design on the web. His slides we're well designed and prepared, but ultimately it felt like he was simply reading from them which meant it became a little monotonous. Its a real shame as the points he made were great and the statistics he used to back up the effect that art directing content on the web has was inspiring.Following Greg was Veerle Pieters who was Unravelling the Mysteries of InspirationIf you're a fan of design blogs then Veerle's probably on your blogroll. In her session she shared an insight into her working methods and design experimentations which was surprisingly interesting. Again I struggled a little with her accent, but the visuals she used were brilliant, albeit perhaps demonstrating a somewhat over reliance on using Photoshop filters to generate a pleasing outcome.Andy Clarke was next with perhaps the best title of the day: Once Upon A Time On The WebAndy discussed the art of storytelling using film and comics and highlighted the aspects of pace, suspense, contrast and tension. These are obviously thoroughbred design techniques used in print, but I've never seen them translate to the web until his talk. When you combine the says other discussions this really does shape the future of web design for me. Language; connecting the user; telling a story all used to evoke emotion and communicate to the viewer. Finally it was the brilliant Brendan Dawes with his Produced For Use session.He was simply amazing. Plenty of laughs from the outset, he's clearly a very cool guy with a brilliant enthusiasm and passion for all design. His presentation was amazing - taking us from his obsession with a specific pencil (I think it was a Dixon Ticonderoga no 2 HB pencil) to the uselessness of certain designed objects such spaghetti measurer's.Whilst not much of his talk was aimed at web design, his message of designing for substance over style was the best of the day.The day, albeit longer than I imaged was inspiring with some brilliant insights from great speakers. I even managed to bag a signed book from Colly which came in really useful on the train home!Here's to the next one.Mon, 24 Jan 2011 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/22/3+cheers/Firstly, a massive thanks to Simon, David and Nick for creating Hat Trick Media!!! Secondly, to all the lovely folk at Chandlers who made us feel part of the family as soon as we arrived and thirdly, to all our clients.2011 will be fantastic and we can't wait to start work with you again in the new year!!!Lots of goooey love, Charlotte, Eddie, John and me!xxxxOPENING TIMES:DECEMBERFriday 24th - OpenMonday 27th - ClosedTuesday 28th - ClosedWednesday 29th - OpenThursday 30th - OpenFriday 31st - OpenJANUARYMonday 3rd - ClosedTuesday 4th - Open thereonThu, 16 Dec 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/21/wms+rebrand/Over the past four months I have worked on-site with Simon and Steph (even though we're practically opposite each other at Alma Park) to radically update their brands and websites. On the first day we agreed a part name change and by the end of the day the basis of the new logos were in place. The rest of the time was concentrated on applying the branding to every known piece of literature, signage, livery, clothing, exhibition material and online. The website is built and Simon is re-writing content ready for Jan 2011 launch.The rebrand isn't so radical it would alienate its current base of care home owners but contemporary and fresh enough for the business to appeal to a wider audience.I'm most pleased with how the two brands compliment, rather than contradict one another. This isn't always easy to achieve - especially when you're guided by existing vehicle colours but, over time we made everything click into place. I try my best to make a brand easy to manage after I have left and believe we should all be really proud of what has been achieved. The colours, backgrounds, imagery, characters on the vans and slogan have all come from the WMS team with my background guidance so it's a collective effort. The best kind in my book.I'll be sad not to be working with them on a weekly basis as I'd grown fond of them with Steph's father walking in shouting abuse (my favourite comment of his was "Look what you see when you haven't got a gun"), Steve's often sideways apprehension over some of the more radical ideas, Steph's barking madness laced with common sense and straight shooting and Simon's sheer enthusiasm throughout made the whole thing a great experience.Scott MarsonCreative Spoon at Hat TrickFollow the Spoon on twitterEmail the SpoonWMS New brandWMS StationeryWMS Brochure - frontWMS Brochure - backWMS 25 Year CelebrationWMS A5 mailshotWMS Fire liveryWMS Exhibition standWMS Email Newsletter, Email Stationery and Branded Word templateWMS Fire HomepageWMS Call HomepageWMS Old brandMon, 6 Dec 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/20/rich+pastures/ Looking for baby Geoff...So Wainfleet is ruddy MILES away...the landscape getting flatter and more epic the further I tootled along in my little car. I was excited about visiting the farm for lots of reasons. Firstly for just being able to have a walk around a working farm was a bit of a treat. Only a few generations ago my family were involved in commercial farming, small holdings and even a dairy distribution network in Birmingham, so I felt as if I was getting closer to my roots. What would they think of their great, great grandson mincing around designing silly stuff? Not a lot I imagine, they looked a serious bunch! A big Old mill Stone with "Rich Pastures Farm" greeted me ahead of a long, cherry tree lined driveway to the farm. Helen Banham was waiting, so I hurriedly put on my wellies already feeling like a soft lad townie. Her husband was mucking out with his JCB Telehandler and Helen walked me to the calves shed. The pens held one or groups of calves at a time, already a metre or so tall I was surprised to find some were only a few days old. Helen was quite self-conscious about the state of the pens; the space provided and was careful to make it clear that they usually have one calf per pen and in the larger pens groups of 6. I think she was mildly conscious that I could be an undercover animal rights activist so wanted to make sure I didn't have anything to pick away at. I had mentioned the proposed and controversial Nocton factory farm a few times so she was probably right to be cautious. If I had been of that inclination, the sight of the genuine mutual affection of Helen and her cows should have placated even the hardest of activists. This wasn't an act; you could tell it was how they were together all the time. She let the calves suck on her hand like babies when they're teething which I had never seen before - and the calves did it to each other - basically sucking each others mouths! It was a bit idyllic if I'm honest and found myself missing half the things Helen was reeling out about what they eat, how they move through the various pens and barns as they get older in preparation for milking. Then we went onto the next large shed where her husband was mucking out so the cows were partitioned off. Helen went on to tell me about the "girls" and how they were on their six week holiday. The red markers on their tails helped Helen and her husband tell which cows had been treated with antibiotics so their milk could be kept out of the food chain when they calve.We then went into the main area where the workers lived. About 30 cows walked about drinking water and generally socialising as we went into the cubicle shed that housed around 140 cows. This was especially weird for me as I expected a milking parlour and a field full of grazing cows. I didn't know there was a third area where they basically chilled out, reading Now magazine and gossiping. The shed was SO QUIET, with each cow lying down on sand cubicle. Helen explained that tranquility was excellent for milk production and the sand was nice and soft for the ladies - it also protected them from picking up any infections in the udders as the sand was an inert material that, if kept clean stopped breeding bacteria. The cubicles were topped up with fresh soft sand every week but any muck that happened to get on the bed area was cleaned off twice daily.  We stepped through the chillax zone and back into the social yard where I had my first sight of Enrique the bull who had an odd spiked ring on his nose. This had been fitted as he'd taken to milking the ladies dry but now, when he tried, they made it known that he should back the heck off. I asked about the factory farms and Helen was surprisingly pragmatic about them. She said the desire for low cost milk production was such that much larger farms were inevitable but such facilities came with their benefits too. She said "cows have to be happy to milk and just because they are in large herds doesn’t mean they are unhappy. When you spend millions you cannot afford the girls not to milk!! 50 years ago herds were around 20 in number or less; what would those guys think of us with 160?? If you came to our farm on a hot sunny day all the field gates would be open for the ladies to stroll through, but the chances are they're tucked up in their sand pits chewing the cud, they have the choice and that's the critical bit". We then walked back past the parlour where she explained how the girls personalities were similar to humans arriving early to be milked while the lazies had to be coaxed inside. Apparently the pit in the centre of two milking aisles could be fairly lethal if one cow decided to let loose; generally setting them all off like big poo cannons (especially in the Spring when they're on fresh grass). The refrigeration and milk processing rooms were very impressive and it was good to hear that the local supermarkets were also buying local, branded "Lincolnshire milk" with not too much of a fight over price which I assumed would be fierce. Helen reminded me that it was still an industry largely on its knees, breaking even at best but with the local community support helping to improve things. "we recently met with the accountant who had looked at the previous year’s figures for milk price and said the price had got better from 18p to 24p per litre...so there was an improvement in sales. Great, I told him, but in 1997 the milk price was 25p per litre and we milked 70 cows to stand still, today we milk 160 to stand still...is that improvement??" She added. It's great to know my family were once part of this industry and it feels a bit sad but maybe understandable that the family saw fit to turn away from it. It's a real shame that Helen and her family who worked so hard only ever broke even but, in the wake of a tough recession, at least they hadn't lost their farm and there was hope. She had thought about running weekend milking workshops which I'd really fancy and with their icecream and local network I think they'll be just fine. We also found our cow Geoff - a 2 week old heffer who Helen has promised to send us photographs of as she grows up into a working milk producer!! You can see her at the bottom left hand corner of this screen. Aaaaah. Click here to find out more about Rich Pastures farmScott MarsonCreative Goon at Hat TrickFollow the Goon on twitterEmail the Goon Wed, 1 Dec 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/17/pudding+proof/Curry Action. We'd been planning it for months...The reason we invited both Ren and Stimpy (not their real names obv) from radically different companies. One, an international engineering firm and the other, a fast growing, highly reputable seller of very interesting merchandise. Stimpy had recommended Ren to us a few months ago and, when he instructed us, I promised Stimpy that we should all go out for Curry Action to celebrate.Obviously the last thing we wanted to do was yap about worky stuff but, at the end of the night, the restaurant owner asked us what we all did...To cut a long story short Ren explained to the owner that years ago when they instructed a local web company it was very much based on price and "you get what you pay for, but this time we needed something that made us look like the best in the industry".Price is important, of course, otherwise we'd all be driving around in Bentley's wearing suits made out of bank notes or arguably riding around on bikes in our pants if cheap-as-chips was the sensible route.So if you're somewhere in the middle of a bank-note-suit-wearing-bentley-driver and pants-only-cyclist then shout us a HooHaa, and throw us a ruddy kipper. Lovely,ScottClick here to follow me on Twitter if you like :)Fri, 12 Nov 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/16/radio+advertising/I'm not sure if you've heard, but we've recently dipped our toes hooves into radio advertising with LincsFM. Whilst we've produced radio campaigns for clients before, we've never undertaken one for ourselves. The exposure and subsequent success that Chandlers Oil & Gas receive suggested we should give it a crack and so we have. Also, I thought it may be interesting to provide some insight into our journey with it. You may of course disagree after reading this! Anyways...Like everyone of our clients, we try to keep a track on our spend and the return it provides and the web allows us to do this even with a reasonably more traditional media such as the radio.Currently we have a teaser going out a few times a day building up to a 30 second ad in the next few weeks and whilst I've just killed the point of a teaser a little, its worth mentioning as its such a great and relatively in-expensive tool.When the ad airs, rather than direct the listener straight to our website, we want to thank them for 1, listening and 2, for taking the time out to act on the ad. The simplest way to do this is for the advert to reference a completely different domain name, where analytics are configured and goals such as click throughs to the Hat Trick Media site and length of stay provide some great insight into the success of the ad and of course the web page created for it. The length of stay is a great indicator in this instance, as there's a racing game for folk to play. The game itself lets us know each time someone plays it, but the goal actually provides an insight into how engaging it actually is. If you want to play it, its at the bottom of this blog post... Add your name to get on the scoreboard!In addition to Google Analytics, the Hat Trick Media site has what's known as behavioural targeting configured through BT Buckets. Whilst not fully used to their ability the results we get allow us to measure precisely the activity through the site from the radio specific name and because that domain isn't published anywhere else, we know its come directly from the ad. Really useful.Of course, there's more to radio advertising than getting traffic to our site. We're a relatively new company, so the exposure it gives our brand is brilliant and although a little more complicated to quantify, it is definitely measurable.The ad itself was a collaborative process with the talent at LincsFM. A number of ideas were passed around until we settled on the chosen one. For a creative agency such as ours, it can be difficult to invite the thoughts of an outside agency, but, as we hope our clients do with us, we trusted their judgement and experience to provide the 'product' that hopefully has an impact. If any of my waffle has provoked interest and you'd like to discuss it a little further (there's more we did, but can't give everything away can we) then I'd love to hear from you. Also, if you've had a successful campaign please let us know via the comments below. Take care,Eddie[ Eddie Johnson is web creative at Hat Trick Media - you can follow him on twitter www.twitter.com/E001E ]View the game full screen if this is a little too small...content on this page requires a newer version of adobe flash player.View the game full screen if that's a little small. Wed, 20 Oct 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/15/why+hat+trick+media%3f/No matter how many times we've done this for other companies, it always seems much more difficult to generate a name for your own company. There's loads to consider, like should it be descriptive,  the spelling, how it sounds phonetically, whether it’s available at Companies House, as a domain, as a vanity URL on facebook, a twitter account and on and on and hopefully after all that it sounds interesting enough for people to ask why.So, after much debate we all agreed on Hat Trick Media...Commonly everyone thinks a Hat Trick is a reference attributed to football but it actually was first used in cricket (though our website content management tool, Geoff is named after the first person to score a hat trick in a football world cup final). The story goes after taking 3 consecutive wickets, Heathfield Harman Stephenson was presented with a cap bought via a collection to celebrate this feat! Personally I love stories like this and the origins of popular phrases. Some I'm not completely convinced of, but the story is so good how can it not be true!?Here's 5 to get you started – add your own via the comments below…Mind your P's & Q'sReference to when people used to drink in Pints and Quarts and come the end of the night, when everyone's had their skin full, the landlord would plead to everyone to mind their pints and quarts when things got a bit rowdy.Daylight RobberyWilliam III introduces a Window Tax, people don't want to pay, so they brick up their windows - robbed of daylight!Bob's Your UncleA story of nepotism - British Prime Minister Lord (Robert) Salisbury, appointed a favourite nephew, Arthur Balfour, to several political posts in the 1880s. Young Arthur, although talented, didn't apparently have to work very hard and so everything came easily, when 'Bob's your uncle'.An Arm and a LegI like the story here of portraits costing more money if you wanted your arms and legs included in the painting as opposed to just the face and upper body, although I've been told its attributed to the cost of losing one's limbs in war - not as nice.Learn the RopesAs with many origins, this nautical term, from the days of sailing ships when new recruits had to learn how to tie knots. After which of course they would know the ropes.Take care,Eddie[ Eddie Johnson is web creative at Hat Trick Media - you can follow him on twitter www.twitter.com/E001E ]Fri, 1 Oct 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/7/hat+trick+media/We know there's been a lot of (certainly Grantham) based speculation over the newly formed Hat Trick Media company and its team - who they are...what they'll be doing, a lot of intrigue over the relationship with Chandlers Oil & Gas which, I agree, from anyone's perspective, seems like an unorthodox pairing at first glance!It's interesting really because I've been working in Grantham for the past 10 years and it was only just over a year ago that fate decided it was time for Eddie and I to meet David Hindmarch and Simon Caunt. We had heard a lot about Chandlers, the families history and influence in the area, seen the tankers, heard the jingles and then finally met when our previous employer Kimeera was nominated for Business of the Year (pipped to the post by Specsavers).Something must have clicked when David met us to talk about our company prior to the awards as part of the judging criteria, because shortly after the awards we were invited to see both himself and Simon Caunt to talk about their website - and the rest is history.Hat Trick Media is made up of John Pilgrim our resident web development genius - every web company has one, usually in a cellar somewhere protected from human contact and direct sunlight, but anyone that has ever met or worked with him knows his apple fell far, far away from that particular tree.Then you have Charlotte Johnson who will keep us all in check - her obsessive desire to spreadsheet the world is pretty disturbing but she balances this with a lovely personality, old school efficiency and "doing what she says she would do, when she said she will do it".There's me, doing what I do best which is concentrating on graphic design for print and web - it's nice to finally get down to what I love rather than trying to do it through the medium of graduates.And finally, there's Eddie who's building websites again like the good old days. He's a lot happier now that the shape resembles our earlier days when he and I could create a brand and a website collectively, quickly and to a level we were truly proud.To clarify any local speculation, Hat Trick Media is a trading company of Chandlers Oil & Gas and all four of us are employees of this company. We have our own office with a particularly terrifying painting David decided to give us and we were too polite/afraid to say anything about (which everyone else at Chandlers think is highly amusing). Eddie waters the plants in the morning at the front of the office and I'm up for stamp collection duty for the donkey sanctuary (how apt) when Pat the cleaner-for-25 years retires. So all good.If you're wondering about our lovely big cow, she originally appeared when I asked everyone what ideas they had for an interesting entity we could use to display our work. We definitely weren't going to go for anything cheesy or dull and when John suggested simply "a cow" and everyone laughed, it was obviously the one. Predictably, I'm trying to reverse engineer some reason WHY a giant cow and I'm looking at local producers that use Holstein-Friesian cows to see if we can adopt one.We had been wondering what to call the cow when Eddie suggested Geoff, after the legendary Geoff Hurst which is also the name of our new content management system and so suited Hat Trick Media perfectly.So there it all is, give us a call if you'd like to meet up on 01476 576 839 Here's to Hat Trick Media :)Scott, Eddie, John and Charlottexxxx Wed, 28 Jul 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/11/john+pilgrim/A bit about John, by Eddie.So, what does John do?All those clever websites you see these days, with their beautifully crafted interfaces and customisable content, well John does them. Brilliantly too, although he's far too modest to admit it. He used to be fuelled by Monster (other energy drinks are available) but now it's the shake a la protein that keeps him running and cycling and swimming (soon).What makes John different?Nothing is a problem for John, apart from Eddie's flatulence, Charlotte's dreams and Scott's taste in music, but if you ignore all of them, then nothing really is a problem for John. The very fact that he can hold a conversation is pretty unique in our industry too, so that alone makes him different. THREE BIG, TECHNICAL QUESTIONSQuestion 1 (from Eddie): Where do you get your fashion sense inspiration?Answer: Imelda MarcosQuestion 2 (from Scott): Anything we don't know about you, that you feel you should share now?Answer: NoQuestion 3 (from Charlotte): If you were a shape, what would you be?Answer: Quarter segment topTue, 27 Jul 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/10/charlotte+johnson/A bit about Charlotte, by Scott.So, what does Charlotte do?Charlotte looks after the chaps in the room. She keeps the clients informed on the phone and with the Hat Trick project management system. She also adds content to websites, can create flash books and is the man to speak to when it comes to technical support and accounts.What makes Charlotte different?She was one of the cooler one's in the office until she realised she hadn't really any hobbies so took to Eddie Stobart lorry spotting. She does what she says, when she says she will do it and is always upbeat and full of energy - the Hat Trick Media clients always have great things to say about Charlotte and it's what makes her the lynch pin of the company.THREE BIG, TECHNICAL QUESTIONSQuestion 1 (from John):What day is your bin day?Answer: ThursdayQuestion 2 (from Scott):Favourite Disney film?Answer: Monsters Inc.Question 3 (from Eddie):What's your favourite Eddie Stobart lorry?Answer: Charlotte Louise, but I haven't seen it yetTue, 27 Jul 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/9/eddie+johnson/A bit about Eddie, by Scott.So, what does Eddie do?Eddie designs and builds content managed websites, is a master of email newsletters and loves his social media. He takes the lead in research and development at Hat Trick and sourced the online project management system Team Work that helps keep our projects on track.What makes Eddie different?He can normally explain complicated webby things without a) sending everyone to sleep and b) thinking he's a guru! He's beaten the MD of the largest Networking group in the UK, 4N...TWICE in a dance off challenge and can tell a joke against pretty much any subject you throw at him.THREE BIG, TECHNICAL QUESTIONSQuestion 1 (from John):Which character do you relate to most in High School Musical?Answer: I've never seen it (honestly)Question 2 (from Scott):Wheelbarrow or toaster?Answer: ToasterQuestion 3 (from Charlotte):If you could be any tool in the toolbox, which would you be?Answer: HammerTue, 27 Jul 2010 00:00:00 GMThttp://www.hattrickmedia.co.uk/blog/8/scott+marson/A bit about Scott, by Eddie.So, what does Scott do?Scott's the creative force behind Hat Trick Media, which is surprising considering he wanted to be a petrol attendant when he left school. Father to 17 children by 5 wives, Scott is undoubtedly kept very busy and his considerable work output (courtesy of his Polish heritage) is the envy of many a man.What makes Scott different?He has the ability to communicate clearly, intelligently and sometimes with wit any most messages from a wide range of industries. A fantastic attention to detail and a creative eye means Scott is adept in most forms of media and art, from illustration and photography to film making and music. THREE BIG, TECHNICAL QUESTIONSQuestion 1 (from John):When was the last time you saw a racoon, and what was it doing?Answer: I've been stared out by badgerQuestion 2 (from Charlotte):Most annoying? Apple's being eaten or flip flops?Answer: APPLESQuestion 3 (from Eddie):If you had £5000 for plastic surgery, what would you spend it on?Answer: Breast reduction for EddieTue, 27 Jul 2010 00:00:00 GMT
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