Hat Trick Blog

5 Things your website is missing

added on Monday 16th November 2015 at 13:43pm

Tagged: Advice, Email Marketing, Help, Mobile, SEO, Social Networks

5 Things your website is missing

Our top 5 important elements that your website needs!

Keeping your website up-to-date with the current trends can be a daunting and frustrating task but we have put together a quick 5 part list that let's you know what is popular at the moment. We feel that these 5 items will help you expand your website reach, interact with customers / website visitors and help boost your website up the search engine ladder.

1. Social Integration

Everyone is going social in one way or another. Facebook recently announced that just under 1 billion people log in every day to use its service - how incredible is that? It's now more important than ever to harness the power of social networks for your company and website. Using a tool like AddThis you can easily drop in social sharing buttons onto your website allowing anyone to quickly and easily click a button on your page to share it with the world.

2. Email Marketing Sign-Up

A lot of people think that emails are outdated and a waste of time - here at Hat Trick Media we do not. Email marketing can be an effective way of keeping in touch with your customers or website visitors.

If you require an email marketing solution then look no further as we have a fantastic system nicknamed "Nobby". This system will allow you to send out small or large email campaigns to a single or multiple list of subscribers. You will be able to see lots of interesting statistics such as opens rate and which links have been clicked on.

3. Mobile Friendly Design

There's no denying that mobile and tablet usage is on the rise! Everyone seems to be glued to their smartphone these days but you can use that as an advantage. People don't just use phones to make calls any more - they buy things, keep in touch with family and friends, share pictures of their food and stay connected wherever they go (as long as there is signal!).

Google and other search engines are also using this as a ranking factor along with speed and their 100's of other secret flags. This means that if your site is not mobile friendly then you are potentially loosing customers and business.

If you are really interested in learning more about mobile friendly websites then check out our previous block post: http://www.hattrickmedia.co.uk/what-is-a-mobile-friendly-website/

3.1 How do I know if my website is mobile friendly?

As humans we will perceive a website as "mobile-friendly" differently to how a search engine would - so even though its important to test the website on your phone (looking for things such as speed, small text, large images and generally a poor user experience) we should take advantage of the tools that Google has released;

PageSpeed Insights
- This tool allows you to input your website link and get a score based on a mobile version and a desktop version of your website.

Google Mobile Friendly test tool
- This tool is straight to the point and will tell you if the link you provided is mobile friendly or not. If not then it will tell you the reason(s) why.

4. Fresh Content

It's important to keep information up to date on your website such as contact information, service / product pricing or other information that people may find useful. Google and other search engines are also a fan of fresh content - even though their job is to find their users the best result, that can sometimes mean showing them the latest results - depending on the topic.

4.1 What exactly is content?

Content can be any information on your website, for example;

  • Text
  • Images
  • Videos
  • Files such as PDF or Word Documents
  • Infographics
  • Presentations
  • Animations

If you keep your website up-to-date then it shows that you are proactive and care about giving people the best information that you can offer. Obviously you can't change your business address every week so how do you keep things fresh? Use a blog or news section, or even both! Using a news section (for example) can allow you to tell the world about new products, new company related information, new staff or even offers.

One of the most important aspects of creating content is grammar and spelling. Search engines are clever enough to know when you have misspelt something or your grammar isn't quite up to their standards. Using a powerful tool like Microsoft Word can really allow you to check your spelling quickly and also allow you to focus on the correct grammar.

5. Basic SEO (Search Engine Optimisation)

SEO is one of those sort of black magic things that some people know about but don't really know how to explain it. For us, SEO is an on-going strategy that means keeping your website up to date and informative. SEO starts with the basics but many people forget that. Let's talk about some website seo basics;

  • Title
  • Meta description
  • H tags

5.1 Website Titles

Google Chrome showing the website title in the Tab bar

The title used on your webpage is a very important and descriptive factor that tells both humans and search engines what purpose your webpage serves.

Google search results showing title and meta description

5.2 Meta Description

The meta description is a small piece of code that sits in the head of your website. As humans we don't actually see this (unless we look at the code) but search engines can use this to show in their search engine results.

5.3 Header tags

Header tags are another important factor of telling humans and search engines about the structure of your page. think about header tags as titles and sub titles. The hierarchy normally flows from H1 to H6. H1 being the most important tag and should only appear once on a page. Here is a brief example of how the headers can be used on a web page titled "Car Mechanics":

HTML Header Tag Hierarchy example showing all tags from h1 to h6

If all of this sounds a bit over your head then don't worry. We have built an easy to use content management system with SEO in mind - it's simple to keep on top of your basic and advanced SEO needs.

So go fourth and give your website some TLC. If you have found this blog post useful then please share it with colleagues, friends and family to help them out as well.

If you are interested in any of the things we have discussed today then please feel free to contact us and we can talk about adding them to your website. You can reach us on email via thrive@hattrickmedia.co.uk or phone the office on 01476 576 839.