In this article we are going to cover the following information / questions:
- What is AMP?
- What are the benefits of AMP?
- Who is using AMP?
- Can AMP benefit my website?
- What's the future of AMP?
- AMP Competition
The Accelerated Mobile Pages movement is an open-source project backed by Google which was announced on the 7th October 2015. The project has been adopted by Twitter, Wikipedia, publishers and companies. The AMP project aims to deliver news articles and similar posts as fast speeds by removing unnecessary code, plugins and adverts. You can read more on the amp project website.
- Faster pages for mobile devices
- Pages / content can be saved by providers to serve it quicker
- Support by well known companies (Twitter, Wikipedia)
- It's not a big change for publisher / website admins
- It's open source - anyone can see how it works and help to make it a better system
- It's free!
- Google will be adopting it into their search (should stand out - could boost seo!)
There currently isn't a public list available as to who is using AMP but from news articles, blog posts, social media posts we can get a pretty good idea;
- The Economist
- The New York Times
- The Telegraph
Currently AMP's main aim is to allow publishers to create easy-to-access, fast-loading content that can be cached (saved) around the world so wherever you are, the page will load quickly. If you are a news website or a website that publishes a lot of content (blog posts, news posts, updates) then I would recommend it. If you do not fall into you those categories then I wouldn't worry too much as I'm sure when people start to see the benefits, there will be a higher rate of adoption and other websites will be supported.
AMP isn't the first of its kind. Facebook currently has Instant Articles and Apple has Apple News. I'm sure we will see other companies creating something similar but what's most important to you is to check out the pro's and con's for each service, look at which companies are supporting it and which one you think would work best for you.
Some other interesting AMP sources
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