Analytics and IP Tracking

No site should exist without the tools to track its effectiveness. 

Google Analytics are free, but so powerful. By understanding the behaviour of your visitors and the decisions they make when using your site, you're able to adapt this experience for them with brilliant results. At first glance, it can all look a bit overwhelming, but we can create simple and effective dashboards to help you.

If you're selling to businesses, we can take your analytics further via a process of IP tracking. If a business has a static IP address, it can be cross referenced against a directory and in turn we can then reveal who's looking at your site. Furthermore we can show what exactly they looked at while there and how to make contact with them.

So, instead of blindly investing in methods to drive increased traffic to your website, we can enable you to identify and focus on prospects that have already visited your website.

  • Access real time intelligence about your prospects
  • Find out when they visited, what they searched for and identify the pages they viewed
  • View the details of the business, from correspondence details to business turnover and their industry SIC code
For further details, please don't hesitate to contact us.


I have worked with Hat Trick for almost three years on various elements of the BWY marketing strategy, most particularly the design and development of our website. I have found them a joy. Unfailingly pleasant and helpful, they are thorough, extremely responsive and very task orientated.

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Jeanne Rae

The British Wheel of Yoga

The British Wheel of Yoga