Analytics and IP Tracking
Google Analytics are free, but so powerful. By understanding the behaviour of your visitors and the decisions they make when using your site, you're able to adapt this experience for them with brilliant results. At first glance, it can all look a bit overwhelming, but we can create simple and effective dashboards to help you.
If you're selling to businesses, we can take your analytics further via a process of IP tracking. If a business has a static IP address, it can be cross referenced against a directory and in turn we can then reveal who's looking at your site. Furthermore we can show what exactly they looked at while there and how to make contact with them.
So, instead of blindly investing in methods to drive increased traffic to your website, we can enable you to identify and focus on prospects that have already visited your website.
- Access real time intelligence about your prospects
- Find out when they visited, what they searched for and identify the pages they viewed
- View the details of the business, from correspondence details to business turnover and their industry SIC code
We have found them to be both reliable and creative and nothing has been too much trouble, even when I have called at the ‘11th hour’ for some change to our website. Charlotte, in particular, has always been on the end of the phone for us and is patient and clear in her explanations when we have needed help with uploading photos or pdfs to our website.
PA to the Chief Executive