Analytics and IP Tracking
Google Analytics are free, but so powerful. By understanding the behaviour of your visitors and the decisions they make when using your site, you're able to adapt this experience for them with brilliant results. At first glance, it can all look a bit overwhelming, but we can create simple and effective dashboards to help you.
If you're selling to businesses, we can take your analytics further via a process of IP tracking. If a business has a static IP address, it can be cross referenced against a directory and in turn we can then reveal who's looking at your site. Furthermore we can show what exactly they looked at while there and how to make contact with them.
So, instead of blindly investing in methods to drive increased traffic to your website, we can enable you to identify and focus on prospects that have already visited your website.
- Access real time intelligence about your prospects
- Find out when they visited, what they searched for and identify the pages they viewed
- View the details of the business, from correspondence details to business turnover and their industry SIC code
Eddie and the team at Hattrick have been assisting BGB with our marketing activities for over 12 years now, including 4 uniquely designed websites, e-brochures, animations/films and an interactive ipad presentation for our wind turbine display. Eddie and the team are always a pleasure and fun to deal with and great to bounce ideas and advice off. Our latest project with Hattrick has been the re-development of our main BGB Innovation website that has been produced in a very professional and modern way and incorporates our unique animations, ebooks and interactive ipad display in a mobile and tablet friendly, easy to manage format. Another recent project (and my personal favourite) is the development of the BGB SILS standalone website and launch of the new brand which Eddie and the team help create.
Having worked with Eddie for such a long time now, I know if ever I have a problem or want web or design advice or a contact in other media outlets such as App development, the Hattrick team are always there to help and assist where they can, and in a very competitive environment, they give the after sales service you want and expect in this modern digital age.
James W. Tupper