Analytics and IP Tracking
Google Analytics are free, but so powerful. By understanding the behaviour of your visitors and the decisions they make when using your site, you're able to adapt this experience for them with brilliant results. At first glance, it can all look a bit overwhelming, but we can create simple and effective dashboards to help you.
If you're selling to businesses, we can take your analytics further via a process of IP tracking. If a business has a static IP address, it can be cross referenced against a directory and in turn we can then reveal who's looking at your site. Furthermore we can show what exactly they looked at while there and how to make contact with them.
So, instead of blindly investing in methods to drive increased traffic to your website, we can enable you to identify and focus on prospects that have already visited your website.
- Access real time intelligence about your prospects
- Find out when they visited, what they searched for and identify the pages they viewed
- View the details of the business, from correspondence details to business turnover and their industry SIC code
We approached Hat Trick Media to build a completely new e-commerce website after the great work they did on our other companies website. Our current website for locks direct.co.uk had been the same for some 7 -8 years and it was in need of an update. Our brief was simple we wanted a clean, fresh and easy to navigate e-commerce website that was un complicated and straightforward. As we went on our journey with everyone at Hattrickmedia we made several changes to the website along the way including individual size guides for each product and product variations which meant it was very straightforward to see the sizings of each individual product to ensure it fits the desired application and also the variations within each product range.
We are incredibly happy with the website that has been created and it matches the initial brief perfectly. The traffic to the website has increased already and we look forward to growing the website in the future.
Thank you to the gang at Hat Trick - fantastic job again....."