Hat Trick Blog

Back to basics SEO: Meta description tag

added on Tuesday 28th June 2016 at 14:37pm


Tagged: Advice, Content, Google, SEO, Websites



Back to basics SEO: Meta description tag
Welcome to the second instalment of our "back to basics" series. In this post we will look at the 'meta description tag' in more detail.

Meta description tag

Overview

The meta description tag comes from a long line of meta tags that can be used to give more information and instructions about your website / webpage.

Code

HTML code showing the meta description tag structure
HTML code showing the meta description without a value

HTML code showing the meta description tag with an example value
HTML code showing the meta description with a value

Examples

In the search engine results (Google):
An example of the meta description in Google's search engine results page

Meta description showing in the Google search results.

Where does the meta description appear?

Generally the meta description tag is hidden to website users and will only appear to robots / crawlers.
  • Search engine results
  • Social media
  • Bookmarking sites


Meta description top tips

  • Industry experts recommend keeping the length to under 155 characters
  • Try to create concise descriptions about your page
  • Try to write a description that will entice the user and improve click through rate

Geoff

Our Geoff system allows you to easily add / edit meta description's to your website and individual pages. It also comes with a handy preview tool so you can get an idea of how will look in the search engines along side your title and url.

Articles in this series

  • Title tag
  • Meta description [Current]
  • Images [Coming soon]
  • Links [Coming soon]
  • URL structure [Coming soon]