Hat Trick Blog

Combining Email Marketing and Social Media

added on Wednesday 8th August 2018 at 09:45am

Tagged: Advice, Email, Email Marketing

Combining Email Marketing and Social Media

Email marketing and Social media marketing stats

Campaign Monitor have released a great infographic which illustrates how to combine email marketing and social media. There are some really useful insights and unbelieve stats! Can you believe that 225 billion emails are sent each day? We can't imagine how many of those are spam!

How to Combine Email Marketing and Social Media - Infographic by Campaign Monitor
Source: How to Combine Email Marketing and Social Media by Campaign Monitor

How to combine Email Marketing and Social Media

Email marketing and social media are among the best channels for connecting with consumers. With Both platforms, you can:
  • Drive more traffic to your website
  • Build and maintain strong relationships with your brand
  • Boost your ROI with strategic campaigns
While email marketing holds the highest ROI of any digital marketing channel, your email marketing strategy can be strengthened through uniting your social campaigns. Email and social work best when used together! Here's how you can combine the two:

Encourage email list growth via social media platforms.

5.6 Billion active email accounts by 2019

2.56 Billion global mobile social media users

Employees check email 74 times per day

Retargeted ads on Facebook and Twitter to interested email subscribers.

User Twitter and Facebook to gain permission from new subscribers.

Global content sharing activities - 57% come from Facebook, 18% come from Twitter

73% of millennials prefer to connect with brands using email

Add social icons to your emails

Sync your email marketing and social media marketing promotion calendars.

82% of companies use email marketing technology

88% of companies use social media for marketing

68% of adults use Facebook

Incentivize your email subscribers to follow you on social media with a great offer.

Share your email opt-in links on social networks.

Email marketing holds an average $44 ROI for every $1 spent

225 Billion emails are sent each day

Reflect your social campaigns in your emails by using your branded hashtags. #GOODIDEA