Hat Trick Blog

It's all about your content

added on Thursday 28th July 2016 at 11:26am

Tagged: Advice, Content, Search, SEO

It's all about your content
There are a few reasons that you might want to create content on your website;
  • To educate your users about your businesses, services or products.
  • To earn backlinks (which help with telling search engines that your page is trustworthy).
  • To go 'viral' on social media and gain exposure to your business, service etc.

Content is king

You've most likely heard that phrase many times but its a tried and tested method so we cannot ignore it. Content is not always easy to create (especially great content!) and can be even more difficult if you work in specific boring or private industries.

Before we talk about content ideas and methodologies, let's look at a basic structure that can help you get started and use a 'to do' list;
  • Try to make sure your page has a title (using the tags).
  • Try to use the correct HTML headings to structure your page (h1, h2, h3 etc).
  • Try to use at least one image (with a descriptive file name and title tag).
  • Aim for at least 500 words. More is certainly better but not always possible.
  • Aim to include a link or two that points to another page on your website. Keep the link relevant e.g. if you are a plumber and blog about pluming then link to one of your services page such as 'boiler repair'.
  • Aim to include a link that points to another website (not yours). It has been recommended that this link is relevant to your page. It helps establish trust.
  • Try to use the right tool for the job. For example, if you are writing out a top 5 list dont type 1, 2,3 etc - use the 'number' list.
  • Bonus: you can bold or italicise important words or keywords to help users.
Please note: this list has no guarantee of boosting your ranks in the search engine but we feel having structure to your page can give a better user experience and help search engine spiders better understand your content.

Ok let's bring all of the points together and create an example page (showing most of the elements);

Website page layout wireframe

Let's break down the example above;
  1. h1 tag - This is your main 'title' of the document.
  2. p tag - This is a paragraph with some introductory text.
  3. bullet list - This is a bullet point list that acts as a 'table of contents'.
  4. h2 tag - This is the 'sub title' of the document and helps break the content down into sections.
  5. p tag - This is a main part of the content and will make up a good percentage of your word count.
  6. image - This is an image that should be relevant to the page using a good file name and alt tag.
  7. h3 tag - This is the 'sub sub title' of the document, further breaking down the content.
  8. p tag - This is another chunk of content that will help towards your word count.
Every page won't look like this because of design or the subject that you are writing about but it's important to keep a structure in mind and try to stick with that.

Thanks for reading! Remember that these are not guaranteed results when it comes to search engines results but they will certainly help crawlers and users better understand your page.

If you need a website that is easy to update and comes with all of our recommendations here + industry best practices that we have written about in other blog posts then you can contact us by email (thrive@hattrickmedia.co.uk) or telephone (01476 576 839).