Maximise the impact of your email marketing

Planning when you're sending your campaigns is paramount.

What's the ideal frequency - once a day, once a week, once a month...

To be honest, this depends on your industry, your product and your customers you're conversing with. Daily is fine - but the emails need to be of excellent value, otherwise folk will switch off. Sending less than once a month and you run the risk of being forgotten and having to reintroduce yourself each time.

We're often asked what's the best day or time of day to send email newsletters. Its a tough one as again it depends on loads of factors. For instance, we know estate agents are busy getting their newspaper particulars ready and off to the printers on a Tuesday, Wednesday and sometimes Thursday, and so sending an email newsletter to them may be an unwanted distraction.

Ideally, because we're all creatures of habit you'd send the campaign on the same day and around the same time they signed up, but that's clearly not always practical.

The great news is we can help you with your strategy. So make plans today and contact us on 01476 576839 or send us an email


I just wanted to thank you for all that you have done and all that you continue to do for The National Homes Network and its individual member estate agents. It is always a pleasure to deal with the team there at Hat Trick Media, and we love your smiley little faces! On a serious note, we couldn't operate without your support and advice in all things web and email based. You are critical to our business, and we would not want to trust what you do to anybody else.

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Eric Woodhams

National Homes Network

The National Homes Network