Maximise the impact of your email marketing

Planning when you're sending your campaigns is paramount.

What's the ideal frequency - once a day, once a week, once a month...

To be honest, this depends on your industry, your product and your customers you're conversing with. Daily is fine - but the emails need to be of excellent value, otherwise folk will switch off. Sending less than once a month and you run the risk of being forgotten and having to reintroduce yourself each time.

We're often asked what's the best day or time of day to send email newsletters. Its a tough one as again it depends on loads of factors. For instance, we know estate agents are busy getting their newspaper particulars ready and off to the printers on a Tuesday, Wednesday and sometimes Thursday, and so sending an email newsletter to them may be an unwanted distraction.

Ideally, because we're all creatures of habit you'd send the campaign on the same day and around the same time they signed up, but that's clearly not always practical.

The great news is we can help you with your strategy. So make plans today and contact us on 01476 576839 or send us an email


Eddie and the team at Hattrick have been assisting BGB with our marketing activities for over 12 years now, including 4 uniquely designed websites, e-brochures, animations/films and an interactive ipad presentation for our wind turbine display. Eddie and the team are always a pleasure and fun to deal with and great to bounce ideas and advice off. Our latest project with Hattrick has been the re-development of our main BGB Innovation website that has been produced in a very professional and modern way and incorporates our unique animations, ebooks and interactive ipad display in a mobile and tablet friendly, easy to manage format. Another recent project (and my personal favourite) is the development of the BGB SILS standalone website and launch of the new brand which Eddie and the team help create.

Having worked with Eddie for such a long time now, I know if ever I have a problem or want web or design advice or a contact in other media outlets such as App development, the Hattrick team are always there to help and assist where they can, and in a very competitive environment, they give the after sales service you want and expect in this modern digital age.

James W. Tupper

Marketing Manager

BGB Innovation