Maximise the impact of your email marketing

Planning when you're sending your campaigns is paramount.

What's the ideal frequency - once a day, once a week, once a month...

To be honest, this depends on your industry, your product and your customers you're conversing with. Daily is fine - but the emails need to be of excellent value, otherwise folk will switch off. Sending less than once a month and you run the risk of being forgotten and having to reintroduce yourself each time.

We're often asked what's the best day or time of day to send email newsletters. Its a tough one as again it depends on loads of factors. For instance, we know estate agents are busy getting their newspaper particulars ready and off to the printers on a Tuesday, Wednesday and sometimes Thursday, and so sending an email newsletter to them may be an unwanted distraction.

Ideally, because we're all creatures of habit you'd send the campaign on the same day and around the same time they signed up, but that's clearly not always practical.

The great news is we can help you with your strategy. So make plans today and contact us on 01476 576839 or send us an email


Eddie, Paul and the whole team at Hat Trick Media have worked tirelessly to get the new Skegness RNLI Lifeboats & Lifeguards website off the ground, handling our very unique requirements, unusual requests and constant changes-of-mind with ease and endless patience!

Throughout the design and development process it has been clear that Hat Trick really care about the quality of the product they produce, and have been prepared to go the extra mile to make sure the site is just right.

The result is a website that not only looks fantastic, but provides the right balance of in-depth information (such as lifeboats launch data) and ease-of-use that we had been so keen to achieve. But just as importantly, because the site will be maintained by volunteers, it was critical that updating information and posting new content could be done quickly and easily Hat Tricks content management system (aka "Geoff) fits the bill perfectly.

Despite only having gone live a few weeks ago and us still needing to add lots of content, we have already received numerous positive comments from our supporters.On behalf of everyone involved with the RNLI in Skegness, and our supporters Thank you!

Russell Matthews

Press Office

Skegness RNLI