Sophisticated subscriber management and reporting means that you can build up loyal customer bases who become great ambassadors for your products and or service. Segmenting the subscribers also means that you'll engage your emailed recipients more, (the subscriber management tools aren't just some fancy feature - they're imperative to the success of your campaign). View your campaign as conversations, whereby you pick the appropriate message for the intended recipients and you can't go wrong.
We are absolutely made up here with the results which are, in the words of Moneysupermarket.com, EPIC! I would like to go on record in thanking you all for the considerable time, effort, diligence and unstinting support in bringing the project to fruition.